E-mail is an important contact tool with the customer, supplier, and employees of a company. When an e-mail does not reach the recipient, this can lead to problems for the company, such as communication failures, misunderstandings, and loss of contracts.
But what are the causes of this problem? Check out the main ones below!
Why an Email Doesn’t Reach the Customer
There are many factors that can hinder the delivery of an email to the recipient, but the main ones are these:
NON-EXISTENT ADDRESS
Typo is a very common mistake that prevents you from receiving or sending an email. In addition, it is important to remember not to use accents or cedillas when writing a recipient’s contact details.
These details are largely responsible for an email that does not reach the client, because when the address is typed incorrectly, the server tries to send it, but it cannot deliver. Usually, the sender receives an automatic email indicating the failure.
BOX FULL
Many recipients use emails from private servers that do not provide a lot of storage space. Thus, when an e-mail arrives, the server acknowledges that the box is full and sends back a message to the sender informing the problem. Only the owner of the email address can resolve this situation.
PROBLEM WITH THE SERVER
Typically, email servers send notices in English to users and with some codes that people don’t understand. Also, some errors maybe due to server setup, connections and firewall settings. For situations like these, it is best to contact the email providers on how to solve these issues.
THE EMAIL DROPS AS SPAM
SPAM is a message sent to many recipients who did not request that information. It is often used to forward advertisements about a product or service. In other cases, the message contains offensive content and malicious links with viruses.
Some email providers have filters to prevent the user from opening a SPAM message, preventing it from appearing in the inbox. The SMTP protocol is a connection between the user and the target server, and if it can not authenticate the recipient, the email is recognized as spam.
To prevent this problem from occurring, it is necessary to pay attention to the email message format. Content that uses only JPG images runs the risk of not reaching the recipient. Therefore, the idea is to use up to 50% image and 50% text.
It is best to use an HTML editor to separate the contents of the images. This is a way to prevent the email from reaching Spam folder the customer’s email. It is also critical to avoid terms that are automatically characterized as spam, such as “discount”, “promotion”, “free”.
Anyway, now you know why the email doesn’t reach the customer. Take care with how messages are sent, the choice of the subject, and follow the rules set by the email server.
