The New Fast Fashion Zone
New Fast Fashion Zone: Fashion Nova is a US-based, fast-fashion retailer. The company works on both internet and brick-and-mortar locations. The company is well known to utilize social media to gain more earned media for the fashion brand by interacting directly with customers and creating online buzz through a combination of celebrities, models, and users from the fashion world. Some of their popular products include:
They take pride in manufacturing clothes at factory settings with low wages and providing superior customer service. They believe in fair labor and equal opportunity. They also believe in recycling all materials, including plastics, aluminum cans, etc., using these materials for manufacturing their clothing.
Many of the products are made in countries like the Philippines, Mexico, and China. Many people are unaware that many of the clothes purchased from fashion nova stores are made in sweatshops located in these countries. These factories are home to thousands of children who work long hours making our very basic clothing. Fashion designers pay children above minimum wage and receive little or no support from the international community. Children are sent home to families where they live with their mothers and family (often in a situation where they have no other option but to work for hours a day at low wages).
The fashion industry and the people involved would benefit from a system like Fashion Nova. It would eliminate much of the risk that manufacturers and retailers face due to the current conditions. It is reported that Fashion Nova would bring about a 50% increase in the amount of money that clothing manufacturers and retailers in the United States and around the world would get each year.
In Los Angeles, Fashion Nova is located in Fashion District. This store is owned by the Hip Hop clothing brand Phat Farm. Mr. Phat Farm started the company to think that his company could help artists get famous without spending a fortune. His line of clothes is aimed at teenagers and young professionals. He believes that his brand provides true urban sophistication with a simple design and quality fabrics.
So far, we’ve learned that Fashion Nova is not a company that promotes social change. It sells clothes that are attractive, fashionable, stylish, and affordable. Most of its clothes are made in the Philippines and China. This company’s main products are denim shirts, jeans, hoodies, shoes, belts, and boardshorts. Many of its designs are posted on the hip-hop blog sites such as the ones mentioned above.
What is interesting about the Hip Hop blog site is that they feature articles made by or inspired by the designers of the Fashion Nova company and posts from customers. There was a post on May 16th entitled “My First Fashion NoVA Store.” The author wrote that she was overwhelmed by the prices of her first fashion nova store purchases. She shopped at six stores in the area and found that most of her buy cost $50 or more. However, she was glad to see that the designs looked good, and her mom was happy to accept them because they were so inexpensive.
Another Hip Hop blog post noted that the line was a response to the “rapid fashion” trend taking over the fashion industry. The author stated that the concept was a year in the making and that it was meant to offer “a classy look that will last” rather than the “quick-fix” fashions that the “rapid fashion” crowd was promoting. Fast fashion isn’t going anywhere soon, but many people do love to experiment with new trends and try out different looks in a relatively short period. That means that the supply will always be there, and it will always be worth looking for what is available from the “1,000 manufacturers” who make up the fashion industry.
